The legal process on commercial breaks in films


Moral rights

Every film, whatever the genre, is an artistic creation protected by the moral rights granted to authors in the Berne Convention and in national Copyright Acts. According to the Berne Convention the moral rights assure that the author shall have the right to object to any distortion, mutilation or other modification of the work which would be prejudicial to his or hers honour or reputation. This implies that a film should be shown in its original form. Thus, it is quite obvious that breaks and interruptions in a film are such mutilations of a work which constitute a violation of the moral rights of filmmakers.


Background

Until 1 April 2002 the Swedish Radio and Television Act totally prohibited commercial breaks during the broadcast of films or programmes with respect to the audience and the moral rights of filmmakers. Despite strong protests from the organizations of Swedish authors, performers and film producers as well as individual authors and performers, the Swedish parliament has now implemented article 11.3 of the EU TV-Directive, which allows advertisement interruptions in films within certain intervals, in the Swedish Radio and Television Act. The reason for this change is partly the stiff competition from satellite transmissions to Sweden from Swedish broadcasters domiciled in other countries within the EU, who are not bound by Swedish law, and partly the way that the Swedish commercial TV company TV4 skirted the prohibition by interrupting films or programmes with news summaries and other short programmes surrounded by advertisements.

Since the amendments were introduced in the Swedish Radio and Television Act TV4 has systematically used the new possibility to mutilate films by interrupting them with advertisements. Unfortunately, few authors or performers take legal action against broadcasters – not because they do not care, but because a lawsuit is always inconvenient and can also be very costly in terms of time and money. However two Swedish filmmakers, Mr Vilgot Sjöman, and Mr Claes Eriksson are now, with the support from KLYS, going to court to try if TV4 has infringed their moral rights to their films (‘Alfred’ and ‘Hajen som visste för mycket’) by inserting advertisement interruptions in their films.

The trial took place on the 8-9 and 11th November 2004 and the City Court of Stockholm announced its judgement on the 20th of December.